CHÂTEAU PONTET-CANET
Creation and writing of a press kit combining crafted storytelling and art direction.
press kitcopywritingdesign
Context
Pontet-Canet sought a reference document to present its history, viticultural direction and philosophy in a way that would be both coherent and accessible to journalists and partners.
Mission accomplished
We structured a press kit in which each section contributes to clarifying the estate’s key pillars: its agricultural approach, heritage, vision and commitments.
The work encompassed both the articulation of the narrative and an art direction that brings a true sense of soul.
Results
A clear and cohesive press kit, now serving as the foundation for external communications and facilitating a deeper understanding of the estate and its approach.
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