CHÂTEAU PONTET-CANET
Concept creation and development of the 2025 En Primeur materials.
Context
For the 2025 En Primeur campaign, Château Pontet-Canet sought to bring renewed momentum to its expression, reaffirming its deep connection to the living world.
The objective: to imagine a theme capable of capturing the estate’s energy today, while creating a memorable experience across both print and digital.
Mission accomplished
We developed the annual theme “Nature at Full Gallop”, an evocation of the vitality and harmony inherent to Pontet-Canet.
This concept led to the creation of printed materials as well as a digital adaptation.
Results
An edition driven by a strong and instantly recognizable narrative. A renewed territory of expression, consistently embodied across all touchpoints, enriching Pontet-Canet’s singularity and affirming its ability to continually reinvent itself.
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